Cross-industry results.
We won't fabricate hvac contractors-specific results. Here's our strongest available case study, clearly labeled, with a plain note on how the approach transfers to your situation.
A representative result, not an HVAC guarantee.
We don't publish named-client case studies - most HVAC contractors don't want their competitors to see what's working. Here's a representative composite based on typical results, with a plain note on how the approach transfers to your situation.
CoreAir Mechanical · Residential HVAC contractor
Challenge
A residential HVAC contractor in a hot-summer market was running flat spend year-round and measuring only call volume - every $89 no-cool service call was being counted the same as a $6k system replacement. With no offline conversion tracking, Google was optimizing for clicks, not installs, and shoulder-season budget that should have fed install-focused campaigns was being burned on emergency repair traffic that never converted to high-margin work.
Strategy
Split campaigns by job type (install, emergency repair, tune-up, service agreement) so budget could be steered by margin instead of volume. Shift spend toward install-focused campaigns in shoulder seasons when margins are highest. Activate emergency-repair campaigns only during heat-wave and cold-snap windows. Implement offline conversion uploads so Google learns to value a booked $6k install over an $89 service call.
Execution
Job-type Google LSA + Search campaign structure with seasonal rotation (emergency → install → tune-up). Heat-wave and cold-snap alert triggers to activate emergency campaigns and pause install-budget drains during peak demand. Dynamic call tracking with call recording and lead scoring by job type. Offline conversion uploads to Google Ads feeding booked-install values back to the bidding algorithm. Job-specific landing pages (no-cool emergency, system replacement, tune-up special) with click-to-call and financing-presentation optimization for mobile.
Results
Note: CoreAir Mechanical is a representative composite based on typical results from our HVAC clients, not a single named account. Individual results vary based on climate, service area, and starting spend - we'll discuss your specific situation in the audit.
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