Pricing built around your seasonal cycle, not a flat retainer.
Every HVAC contractor has a different seasonal cycle, service area, and install base. These are the starting points - your actual engagement is scoped around the seasons you want to win and the market you're competing in.
Audit only
Free
A written diagnosis of your current lead engine - no commitment.
- Google LSA + Search account review
- Google Business Profile audit
- Call tracking setup assessment
- One landing page review
- Written diagnosis + prioritized fix list
Growth
$4k–$8k/mo
For contractors that want their lead engine built and managed.
- Google LSA + Search campaign management
- Local SEO + Google Business Profile
- Call tracking + offline conversion uploads
- Job-specific landing pages
- Monthly install-tied reporting
Scale
$8k–$15k/mo
For multi-tech contractors or aggressive growth targets.
- Everything in Growth
- Seasonal campaign rotation (emergency → install → tune-up)
- Advanced CRO program with rolling A/B tests
- Heat-wave + cold-snap emergency activation
- Biweekly strategy + quarterly business review
All engagements start with a free audit. We'll tell you honestly which tier fits your seasonal cycle and install goals - we won't upsell you to Scale if Growth covers it.
The questions you're weighing - answered directly.
Isn't $4k–$8k/month a lot for an HVAC contractor?
It is - if it doesn't produce installs. The question isn't the retainer; it's the cost per booked install and the install-to-repair ratio. If $6k/month produces 4 booked system installs at $1,500 cost per install, and each install is worth $6k–$12k in revenue, the engagement paid for itself many times over. If it doesn't, we'll tell you in the first 90 days - and you leave with all the accounts and tracking we set up. The free audit tells you upfront whether the math works for your seasonal cycle.
Can't I just have my office manager run the ads?
Plenty of HVAC contractors start that way, and it works in February. But by July, when CPCs triple and every competitor floods Google LSAs, doing it well means call tracking, offline conversion uploads, heat-wave activation, and weekly pacing - a full job, not a side task. We're the senior function without the headcount, and your office manager keeps doing what they're best at: answering the phone and booking the jobs we send. The free audit will show whether your current setup (whoever runs it) is keeping up.
What if it doesn't work for my service area or seasonal cycle?
Then we'll tell you in the free audit, before you spend anything. Not every contractor is a fit - if your service area is too small, your install volume too low, or your climate too temperate for the seasonality play to matter, we'll say so and point you to a better option. We'd rather lose a prospect honestly than win one who's set up to fail.
What's the commitment? Am I locked in for a year?
No. Engagements are month-to-month after the first 90 days (the first quarter is the setup period - restructuring campaigns, implementing call tracking and offline conversion uploads, shipping landing pages). After that, you can pause or end with 30 days' notice. No long-term contracts, no cancellation fees.
What makes starting low-risk.
Book a free HVAC lead audit.
We'll look at your Google LSAs, Search campaigns, your Google Business Profile, and one landing page. You'll get a written diagnosis of where your lead quality is leaking and what to fix first - whether or not you work with us. No sales deck, no pressure.
The audit is a 30-minute call plus a written follow-up. We reply within two business days.